Extern - SEO Keyword Optimization and Blog Content Strategy

Client: Extern

SEO Strategy, Keyword Analysis, Content Creation, AI Content Tools, Blog Optimization, Search Engine Visibility, Keyword Metrics Analysis

01 — Project details

I conducted a comprehensive SEO and content marketing project for Extern. I focused on identifying high-value keywords through advanced SEO tools like SEMRush and Moz Keyword Planner, optimizing blog content using content creation tools, and improving search engine visibility. By aligning content with search intent and strategic keyword usage, I successfully enhanced the company's website performance.

02 — Creative process

Diving into Keywords: I started by using advanced SEO tools to dig deep into keyword data, uncovering the most relevant terms for Extern’s industry and audience.

Strategic Sorting: I categorized these keywords based on search intent to ensure they would resonate with what users are looking for and align with Extern’s goals.

Crafting Content: Using AI content tools, I created three blog posts optimized for SEO, weaving in the selected keywords naturally and engagingly.

Fine-tuning: I ensured the keywords were seamlessly integrated into the content, meta descriptions, and headings to boost search engine visibility and attract more targeted traffic.

Crafted an engaging blog post on finding the ideal summer internship for college students.

Developed an insightful blog post highlighting the impact of flexible internships on career growth.

Created a comprehensive blog post on leveraging fully online work experiences to stand out in a competitive job market.

03 — Results

Enhanced Content Strategy: Successfully developed and implemented a keyword-focused content strategy that aligns with industry best practices.
Improved Visibility: The SEO-optimized blog posts were designed to increase search engine visibility and attract targeted traffic to the website.
Strategic Impact: Contributed to the overall marketing strategy by creating content that addresses key audience needs and positions the company as a thought leader in the industry.
Quality Content: Produced high-quality, engaging content tailored to the target audience, aimed at driving user engagement and interest.