Nail Tech Marketing: Strategic Flyer Design for Client Growth
Client Overview
A freelance nail technician based in Detroit, specializing in gel nails, manicures, and acrylic sets. The client wanted to grow their customer base by reaching new clients through visually appealing and on-brand promotional flyers
02 — Project Overview
The primary goal was to design a set of versatile, eye-catching flyers to:
Showcase the nail tech’s unique services.
Highlight ongoing promotions or special offers.
Encourage bookings and increase social media engagement.
02 — Creative process
Demographics: Women aged 18-35 in the Detroit area, particularly those interested in beauty services and self-care.
Psychographics: Beauty enthusiasts seeking high-quality, creative, trendy nail services.
