The Outset - Mother-Daughter Glow Social Media Campaign Mock Project
01 — Project details
As a huge fan of Scarlett Johansson, I’ve developed a passion for skincare and her brand, The Outset, co-founded with Kate Foster. I decided to create a social media campaign centered on a heartwarming mother-daughter series, showcasing The Outset as a beloved skincare staple for families.
Target Audience: Beauty and skincare enthusiasts ages 13-45.
Instagram Feed Preview
Here is an example Instagram feed for The Ouset. It incorporates skincare tips, posts with Scarlett, and the mother-daughter campaign posts featuring mother-daughter duos like Ellen Pompeo and her daughter Stella.
Example IG Post
In The Outset’s Mother-Daughter Glow campaign, Scarlett Johansson offers an intimate glimpse into her daily routine, balancing the demands of work, motherhood, and self-care. Through a “day-in-the-life” format, Scarlett highlights how she incorporates The Outset’s skincare essentials into moments throughout her day. This feature maintains the privacy of her children while showing authentic, relatable aspects of her life – from a quiet morning coffee to evening wind-downs.
01 — Project details
Engagement Tactics: Interactive elements like story polls, q+a sessions, and Instagram takeovers, and guess the next mother-daughter duo games.
Hashtag Strategy: Use hashtags like #motherdaughterglow or #theousetmoments
Success metrics: Engagement rates, follow growth,
Campaign Timeline
Week 1: Videos and teasers with Reese Witherspoon and her daughter - ex: discussion is skincare do's and dont's
Week 2: Video with Zoe Kravitz and Lisa Bonet - ex: discussions of healthy foods and what makes their skin glow
Week 3: Video with Scarlett and her mother - ex: skincare hacks that are in and out
Week 4: Scarlett lets her daughter do her skincare routine.
Hypothetical learning outcomes
Skincare Education: Emphasizing factual information builds trust with consumers, who want transparency from brands.
Celebrity Market Research: Identifying which celebrities and their children resonate with the target audience enhances engagement and interest.
Authenticity in Messaging: Genuine moments and relatable experiences create deeper connections with the audience, making self-care feel more accessible.
Genuine Interest in Healthy Skin: The campaign should promote a community focused on healthy skincare practices, highlighting that beauty is about overall well-being and self-love.